SOS082: How To Become A Thought Leader In Your Industry - With Annie Scranton

Annie Scranton founded Pace PR after a seemingly unfortunate career event caused her to make a sudden career pivot. After spending a decade of her career  as a producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC, Annie learned what it takes to get booked on a television spot and the value of thought leadership 

In this episode, Annie shares her insights on how to become a thought leader and gives her inside tips for getting noticed in media and for getting booked as an expert on any show. 

Topics Discussed 

• What is thought leadership 
• Who can be a thought leader and the benefits of being a thought leader
• 3 actions to take if you want to become a thought leader 
• Why you need to create a personal website and what to include in it 
• How to find your thought leadership focus area 
• What you need to know if you want to get booked on any TV show 
• What you must-do if you want to get booked on any show on any network
• The best approach to take to get noticed when pitching 

Episode Show Notes: Click to go to episode show notes page